Designed by: @caspermuellerkneer

Captured by: @studiopaulriddle

Set on Paris’ most iconic street, this new Saint Laurent boutique is conceived as a sequence of individual rooms, each with its own spatial qualities and character. Rather than following the logic of a conventional commercial space, the project is structured to create a series of distinct environments.

Spanning 1,200 square metres across three floors, the boutique comprises fourteen individual rooms, a courtyard, a landscaped terrace and a private salon. Together, these spaces give the store the character of a private residence or an art collection.

The succession of rooms creates intimate atmospheres with varying rhythms and tones. Colourful marbles, textured renders, washed concrete, silver leafing and bespoke mottled carpets define the interiors, creating complex environments that structure the experience of moving through the space.

Architecture, art and objects come together throughout the boutique as part of a single, cohesive ambience. Each room contributes its own character while remaining connected to the sequence of spaces that defines the overall experience.